SOCIAL-PSYCHOLOGICAL PROJECT “CHOOSE...” AS A TOOL FOR PROMOTING HEALTHY LIVING AND PREVENTING RISKY BEHAVIORS AMONG STUDENTS

Abstract

The paper analyzes the concepts of “health”, “healthy living”, and “risk behaviors”. A social-psychological project “Choose…” is presented as a tool for promoting heathy living advocacy and preventing the engagement of students in risky behaviors. The author proposes a model for promoting healthy living and preventing risky behaviors in higher education institution. The components (subprojects) of the model and a polymodal spectrum of information influence are described. Special attention is paid to the preventative measures for engaging in risky behaviors, such as the “equal-to-equal” principle, which implies engaging volunteers who share the information and positive experiences that correspond with the target audience.