MEDIA CONCEPT ПОКОЛЕНИЕ CONTENT ANALYSIS IN MEDIA DISCOURSE (BASED ON «VEDOMOSTI» PUBLICATIONS)

Abstract

Abstract: The article deals with the media concept ПОКОЛЕНИЕ, the media concept is considered on the material of the outlet «Vedomosti». The author gives the media discourse content analysis which shows up linguistic units the most used in order to describe and to actualize the media concept ПОКОЛЕНИЕ as well as to understand their meanings from a media linguistics point of view. The results underline the dynamic aspect of the media concept ПОКОЛЕНИЕ in modern Russian media discourse; they also attest its further research actuality.