SELF-IDENTIFICATION OF A VIRTUAL LINGUISTIC PERSONA: ANALOGY IN AUTONAMING (EVIDENCE FROM ENGLISH WEB RESOURCES)

Abstract

Abstract: The article deals with the analysis of the role of the cognitive mechanism of analogy in the process of auto-naming – the creation of a virtual name for the self-identification of a linguistic persona in the act of Internet communication. The author believes that, on the one hand, the role of analogy lies in the dissemination and subsequent replication of word-formation models existing in modern English in the field of virtual communication. On the other hand, according to the author, analogy ensures the linguistic creativity of a linguistic persona in the process of generating a virtual name.